In category (product list), items (product list) and item view (product detail), you can display:
Icons extend standard buttons: Compare Icon, Wish List Icon, Quick View Icon and Add To Cart Icon. Displaying of these icons can be set in Options (Phoca Cart Options - Display - General Display Options).
Labels are specific types of tags. They are tags which are set as labels (Type = Label) and instead of standard tags, they are displayed above the product information. Labels can be set in administration - in tag edit view.
Tags are displayed below product information. They can be set in administration - in tag edit view.